SHORT CODE used by advertising agencies, media companies, radio stations, TV channels, marketing savvy companies for campaigns, contests etc. For lead generation, if backed by a campaign in print or electronic media. Advertising agencies prefer to use it as the response to their advertising campaign is measurable on parameters like numbers,time, effectiveness etc.
Examples of Short Code
LONG CODE also known as 10 digit virtual numbers are basic cellular numbers, highly productive to engage the user into a rapid and cost-effective multi directional communication. These 10 digit numbers are accessible globally and not just restricted within the networks in India. Moreover, long codes are charged as per the regular SMS rates of the user unlike short codes which are priced at a premium rate
Examples of Long Code